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2009
Main Stage Event Programming Schedule 2008
Main Stage Event Progamming
JAPANESE
TEA CEREMONY: THE ART OF JAPANESE TEA
TAFU has combined generations of tea cultivation experience and brewing expertise to produce green tea delicacies of unparalleled quality. We believe that there is an art to creating the perfect blend of traditional Japanese tea and we have transformed this art form into a science over the course of 150 years. Now, we would like to share our talents with the world.
About
TAFU NY: COOKING
WITH COFFEE
About
Francine Segan: GREEN
TEA 101 Green tea has long been hailed for its numerous health benefits making it the drink of choice for many seeking to improve overall physical well-being.
Take this opportunity to ask our knowledgeable tea concierge your questions, and we’ll help you select the right tea for the right occasion. About
TAFU NY: MOVIE:
FROM THE GROUND UP
With few words and no polemics, From the Ground Up shows how an ordinary cup of coffee occupies center stage in the world economy. As one sees each phase of coffee production unfold—the growing, picking, processing, distribution, brewing and selling—one comes to understand that most products we use have passed through the hands, and lives, of countless people in numerous countries.
ESPRESSO
LOGIC: PRIDE, PASSION & PREPERATION Mitchel Margulis, Owner/Roast Master for Real Coffee Corp., will demonstrate the proper techniques for producing the “perfect shot” of espresso. He will also show you how to make an amazing cappuccino as well as other espresso-based specialty drinks.
TEA
LEAF READING Find
out more about who you are and where you're at! Reading
tea leaves is part of a long history of divination, from reading
wine-splatters to consulting coffee grounds, as people used outside
objects to tune into both internal and external wisdom and guidance. Reading
tea leaves will not tell your exact future, but it can help
you to tune into the energy emerging inside you and around you,
so that you can lead a happier, more fulfilling life. Individual
tea leaf readings will be offered throughout the day, both days
of the festival. AFTERNOON
TEA FOR FUN & PROFIT For
two decades, internationally acclaimed tea authority and author,
Ellen Easton has been teaching both professionals and tea enthusiasts
alike the wonders of afternoon tea. About Ellen Easton. Ms. Easton’s family can trace its tea roots to the early 1800s where German ancestors contributed greatly to the development of the Colony of Ceylon by building one of the biggest and best cultivated tea plantations on the island.
Nini
Ordoubadi, the founder of Tay Tea Inc. is an artisanal tea blender
who has specialized in creating her unique and complex collection
of tea blends. Nini's skills as a tea blender are natural and
learned at a young age from a great grandmother who specialized
in creating exquisite tea blends for her family. As an avid entertainer
In her talk TEA BLENDING: AN ELUSIVE ART, Nini will share with you not only the vital "how to’s" of tea blending but the more nuanced, and subtle meanderings that this ancient art form takes.
About Nini Ordoubadi. As featured in Everyday with Rachael Ray magazine (August 2007), tea connoisseur and artisanal tea blender Nini Ordoubadi founded TAY, a New York based company that specializes in creating a distinctive line of hand-blended teas, in 2003. www.taytea.com COFFEE
& TEA INFUSED COCKTAILS Hot or cold…coffee or tea…the popularity of cocktails infused with coffee or tea is on the rise. Kara Newman will lead a discussion and demonstration on this hot topic. She’ll discuss flavor profiles and pairing tips, current trends at the bar (especially topical with the rise of dessert-only bars), and how to incorporate garnishes and special flourishes. Kara welcomes Benoit Cornet of Sanctuary Tea as a guest mixologist for her seminar.
About
Kara Newman. THE
ART OF CUPPING & TASTING Marcela Zuchovicki, owner of Jalima Coffee will lead an interactive discussion on the art of coffee cupping and tasting. Similar to wine tasting, cupping allows the participant to evaluate and compare different coffees and their characteristics. Rarely seen by the public, cupping is the technique used to evaluate the flavor profile of a coffee. The coffee will be evaluated on five major characteristics: flavor, acidity, aftertaste, fragrance and body. Come be a part of this wonderful, special experience.
About
Marcela Andrea Zuchovicki. THE
FUTURE OF TEA: RECENT TRENDS IN THE INDUSTRY, HOW TAVALON IS PIONEERING
A NEW PATH About
Chris Cason:
Tavalon Tea Bar KOREAN
TEA CEREMONY Korean Tea Ceremony has had a long and distinct history, one that is deeply rooted in 2,000 years rich traditions, philosophy and practices of the Way of Tea, Korean style. As interests in teas continue to enjoy a dynamic rebirth world over, Korean teas and tea culture have remained virtually unknown to those outside of Asia. Please join Korean Tea Culture Foundation’s director and tea master, Yoon Hee Kim, for a special demonstration of Korean Tea Ceremony. Teas served for the ceremony and tasting are provided by TeaClassics and Hancha Tea. Opportunity for questions and answers will follow the demonstration.
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During
this session, the Tea Master, Yoshikazu Tafu (7th generation Tafu
family and a certified Japanese Tea Instructor# 01-0156) will
go through comprehensive demonstration encompassing fine tea preparation,
treatment of tea leaves, proper tools and accessories, and fun
ways to enjoy traditional tea.
Eat
your coffee! Join Francine Segan, James Beard nominated
cookbook author, for a fun-filled cooking demo and slide show
on how to create delicious sweet and savory dishes using both
brew and bean. Learn to make savory dishes—Coffee Bourbon
BBQ sauce and Ancho Chile-Coffee Steak Rub—as well as sweets—Espresso
Ice Pops and Chuck Wagon Coffee Pecan Chews.
This
educational lecture will allow participants to learn different
types of green tea, history and production, health benefits, as
well as other tea fundamentals for the general public to use and
enjoy. 
From
the Ground Up, a film by Su Friedrich, debuted at Lincoln Center
earlier this year and will be shown at the festival both days.
The movie will be shown continuously throughout the festival.
Ms. Friedrich will be present at the festival to talk about her
movie and will also have DVDs for sale.
About
Mitchel Margulis: 
Ellen
Easton an Afternoon Tea, etiquette and lifestyle authority, in
addition to her TEA TRAVELS™ writings as an author, columnist
and guest lecturer, is a consultant to the hospitality, food,
retail and special event industries, specializing in Afternoon
Tea and the design of related products, believing that TEA IS
THE LUXURY EVERYONE CAN AFFORD™! Ellen has created afternoon
tea programs for the Plaza, Waldorf-Astoria and Lady Mendl's Tea
Room. 
Premiered
at the 2007 World Tea Expo, the Coffee & Tea Festival is excited
to bring this rarely seen ceremony to tea aficionados of the greater
NY area.
